Article Planning Sheet 1 – Eat Yourself Fit

Article target audience: Tribe – Trendie/Townie, Age – 16-25, Gender – both, Socioeconomic status – ABC1

	Planning Comments
article genre (purpose, type)	Informative, how to, slightly expose health article. Informs the readers of the dangers of energy drinks, tells them how they can change their diet, offers them healthy alternatives.
Narrative voice (1st, 2nd or 3rd person)	3rd Narrative voice when referring to the featured food, 2nd when talking to the reader, telling them how they can change what they eat and how this will benefit them, and ordering them to do so, this motivates them and makes the article personal and interactive.
Register (informal/formal, colloquial, dialect, taboo words?)	Fairly informal tone as is upbeat and comical, and using some slang, so to motivate the reader, make the article interesting to read, and appeal to the young target audience by using relaxed language. However no taboo language will be used so not to take away from the positive mood, and as it is not necessary for the target audience in terms of tribe/personality.
Stylistics (repetition, strong verbs, adjectives, alliteration, similes, metaphors, sentencing, rhythm)	Heavy use of strong, widely varied verbs and adjectives, and also some alliteration, to make the article animate, colourful, and as interesting as possible to hold the attention of the reader.
Tone of address (hectoring, sarcastic, ‘matey’, ironic, etc)	Punchy, lively, motivating tone, dramatic, and therefore slightly comical for this reason, relaxed.
Structure and pace (discourse structure, logical paragraphing, connectives, conclusion)	Fairly balanced sized paragraphs, broken up into many paragraphs and sections so lengthy text is more digestible. List like format allows readers to jump into certain parts of the article that seem to appeal to them.