This week I have been working on my InDesign Page for my 2nd article, and have been making good process, but I have not dedicated much time to my Media Coursework this week as I had a big Art Coursework deadline that I built into my Schedule.
During the developpment of my InDesign page I found the process much quicker to complete because during my mock up process I established branding aspects that I have decided to use throughout my article in terms of font, colour, and layout aspects. Also I did lots of preparation before hand by drawing flat plans which I followed diligently when making this InDesign page, and luckily worked out just as effective and strong on InDesign as in the flat plans. I created folders of fonts and colour codes and shape templates like the brush stroke of colour that I use behind my article titles (the idea taken from company magazine) which I can change colour depending on the colour scheme of the article. I found organizing everthing this way also sped up the production process greatly. Also this quite an easy article to create on InDesign I felt because it is the most formal, and therefore required the most simple, sophisticated layout, which was easy to construct, the text all fitted in very well, and I did not need to add many things or alter things for a more exciting appearance because of the tone of the article.
Stage 1 - Setting up the layout
For the first stage of my development I laid out the InDesign page with text boxes and graphics boxes for various excerpts of text and images. I found during the mock-up process that I couldn't find a way to text wrap around another piece of text, and so for the quotes from Darrien and Cathy I have set up graphics boxes for the quotes to go into so I can wrap other text around them. I will create the quotes in the way I want them to look on photoshop and then import them.
Stage 2 - adding article and quotes
After importing the article and creating photoshop documents for the quotes from Cathy and Darrien, I found that the article fit well in the plan I had mapped out with the adjusting of font size for the main body of the article and the sub headers and the spacing between the paragraphs.
With the main body at around font size 10 and the sub headers around font size 13 (varied depending on the length of the sub header) I felt that the article looked clear and easy to read, and with the sub headers in a bigger size, underlined, and in the bold font 'Nouvelle Vague' (one of the set fonts I chose for sub headers throughout my magazine) they created easy access points for my reader to jump in and out of the article depending on which sub header interested them. The spacing between the paragraphs also made them clearly separated.
I added I drop cap to the first paragraph creating a clear entry point, and for the sections on careers advisor Cathy Hodgson and Teaching, I felt entry points were also needed. Because I didn't want to use more drop caps as I thought this would look unprofessional, I increased the size of the first two or three words to draw attention to the beginning of each section and create entry points but in a more subtle way.
For each of the quotes I surrounded them with oversized speech marks to draw attention to them and for a stylish, quite serious look. I chose quotes which I felt were quite emotive, and therefore will appeal to the reader and make them think either about taking up a job in dance in general or looking into teaching as a career.
For the breakout box at the end of the article which includes a tip from Cathy, I used the font Courier New, grey highlighting in the background, and an asterix in a scribbly, handwritten font. All aspects which make up a technique I intend to replicate throughout my magazine (see first article 'Eat Yourself Fit!') which creates branding throughout my magazine, and is inspired by a similar technique used in Company magazine. Using this technique separates it from the rest of the article, which not only draws attention to it, but also shows that the main body of the article is shorter than it would appear, and doesn't seem as lengthy, and so it won't put people off.
Stage 3 - adding colour and pictures

The first thing I did was add the pictures. I chose these pictures not only because they were good in themselves but also because I thought that they enforced really good diagonals into the text. The first is just a simple picture of a photographer in relation to the paragraph about dance photography, which breaks up a page which would otherwise be purely text and may appear boring and off putting for the reader. The second of Darrien and one of his students in the studio is good because their lines, and the angle and composition of the picture is very striking and therefore attracts attention. The parts of the studio you can see are well lit and so they make working life in the studio appealing, and the similarities between him and the student has an emotional impact on the reader because you can see how his teaching has effected the student. Also the determination on both of their faces has an emotional impact on the reader and is relative to the oversized quote where Darrien mentions how much he loves improving the confidence of a student. An angle of teaching that many people don't realize and therefore discover through this article. I chose to put both pictures in black and white because I felt it enforced a stylish, sophisticated tone, and I aim for this article to be fairly formal and serious in comparison to my other articles because of it's content.
Next I felt it was necessary to add some colour, although I though it looked clear and professional to have the simple black text on a white background, and so this aspect remained, I felt it was lacking life a little. Just adding a simple pale blue border aided this, and also lifted the text and made it seem smaller, so that the text heavy first impression is weakened slightly. Simply highlighting the sub headers (a technique inspired by Company magazine) also dramatically broke up the text on the 3rd page and added a little life. Finally putting the breakout box at the end in green also separated it further from the main body so that again the main body seemed shorted and more condensed, and the article as a whole more broken up.
The only thing missing from my article now is the small headshot picture of careers advisor Cathy Hodgson to accompany her interview. I am not expecting to gather this till much closer to the deadline, as she has a busy schedule, but the type of picture I require is not at all complex, and will need little editing if that, and so it does not worry me that I will run out of time to slot this in at the end.
Overall I think that I have made good progress this week as I have completed the majority of tasks set in my schedule. However I am a little behind in that I have only just begun my 3rd article on InDesign, and so I am no longer ahead but ever so slightly behind. Saying this I think that this is due to the workload I have had this week from having to do Art coursework, and I suspect that my working pace will increase in the following week because I will be able to focus on Media again, and from doing this in the past (the week before this week just passed) I find that I get through quite a lot of work and may even be ahead of schedule again.